A basic activity map is an interactive 2D or 3D display of real-time device connections based on protocol activity. Use an activity map to visualize traffic flows, kick off troubleshooting based on an interesting data point, and more.
You can use Activity Map only when Adobe Experience Cloud link tracking is enabled and you have at least one active website. If you don’t have link tracking enabled, see Getting started with activity mapping.
Using the Creately visual workspace, you can build and view an activity map to investigate device connections. A basic activity map displays a single step, or level, of device connections between origin devices and peers in your network. You can add up to five steps to a map, creating filters as needed.
The devices in a step are represented by circles, and connections between them are lines. A step’s layout is optimized to display the maximum amount of information available, but the placement of the devices can change as data about device activity ActivityMap is updated in real time. Click a device to open a page that displays a detailed list of the devices in the step, including their names, IP addresses, and MAC addresses. A device page also shows the number of connections between the device and its peers in the step, as well as other details about the device.
To explore additional data, you can filter the devices in a step and compare two different time intervals. This can help you spot patterns that may indicate a problem or identify new opportunities for improvement.
You can add a split to an activity map to break the path of devices and their connections to reveal other opportunities for improving customer experiences. For example, you might want to send a different email offer for store purchase and web purchase customers, based on the primary metrics that define each type of transaction. To do this, you would create a split and connect the new path to the primary metric of the relevant type of transaction.
To create a path, right-click the node from which you want to start your new path and select Insert Path. The new path must be connected to a node that has an existing connection to a device in the same step as the node from which you’re starting. You can also use the same method to create paths that connect to other types of devices, such as other web pages and apps in your app portfolio. You can create as many paths as you need to achieve your goals. You can then create reports that include the path data for your analysis. You can even embed your activity maps into websites or documents to provide rich visualizations for readers.